• How to Generate More Qualified Leads Consistently

    Using = Good Traffic + Sales Funnel + Content Engagement

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  • FIGHT COVID : Business Success Workshop

    Join us in this Workshop and map out your Plan of Action (POA) to Fight COVID-19 and Win the Battle

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    Leadership Strategy : FIGHT

    This battle against COVID-19 is a Psychological Battle too. To win, you need to LEAD your people and channel their Fear Into Faith and Distress into Courage. To do so, you can Adopt the FIGHT Leadership Framework

    How to build the FIGHT in your People and rally them together:

     

    F = Focus
    I = Inspire
    G = Goals
    H = Health
    T = Tenacity

     

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    Business Strategy : COVID

    Successful business are Nimble and Adaptable. They see challenges and obstacles and react fast to it. A Visionary Boss will see the Clear Sky after the Storm and plan for Fast Recovery. Is the Cup Half Empty or Half Full ? Your Perspective will shape your Thinking, and your Thinking will drive your Actions. And your Actions will drive the Results.

    How to Steer and Strengthen your business during this Crisis:

     

    C = Customers (how to retain and attract customers)
    O = Opportunities (you will get this period)
    V = Value Creation (to enhance how you serve your customers)
    I = Innovation (on your products, services and business model)
    D = Daily Action Plan (do things that is IMPORTANT everyday)

  • Our Distinguished Speaker

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    Mr Joseph Lee

    Founder
    SME Challenge

    Business Transformation Expert

    Joseph started the SME Challenge with the mission to help as many SMEs as he can to develop the core capabilities that will help them compete better in a globalized economy.

     

    As a Practising Management Consultant, Joseph has been helping SMEs grow their business through a Consulting Project approach. He realizes that many SMEs just could not afford the consultancy fees to help them transform their business and remains stuck or stay at Status Quo.

     

    He has designed a Roadmap to help SMEs transform their business and improve their performance with the SME Challenge STAR SME Methodology.

    Joseph will share about the SME Challenge, the STAR SME Framework and how SMEs can leverage on it to grow their business. He will also kick off the SME Challenge @ SMU Program.

     

    6 Case Studies Sharing on how the Business Framework has been implemented

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  • Workshop Time Table

    Programme for the Day

    1.45 pm | Registration

     

    1.55 pm | Opening Address by UOB-SMU AEI

     

    2.00 pm | Business Transformation Workshop

     

    3.00pm | Case Studies

     

    3.30pm | End of Event

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  • Yes, I want to attend this Event

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    Tough Times Ahead ...

    The coronavirus outbreak is first and foremost a human tragedy, affecting hundreds of thousands of people. It is also having a growing impact on the global economy.

     

    At this time of writing, there have been more than 160,000 confirmed cases of COVID-19 and more than 6,000 deaths from the disease. Older people, especially, are at risk. More than 140 countries and territories have reported cases; more than 80 have confirmed local transmission.
     

    Businesses are GREATLY Affected...

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    Coronavirus: Empty checkpoints at Woodlands, Tuas as Malaysia lock down kicks in. Supply chain impacted

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    People all over S’pore & the world clearing out supermarket shelves of food & toilet paper

  • FIGHT COVID : Business Success Workshop Topics

    Join us in this Workshop and map out your Plan of Action (POA) to Fight COVID-19 and Win the Battle

    broken image

    Leadership Strategy : FIGHT

    This battle against COVID-19 is a Psychological Battle too. To win, you need to LEAD your people and channel their Fear Into Faith and Distress into Courage. To do so, you can Adopt the FIGHT Leadership Framework

    How to build the FIGHT in your People and rally them together:

     

    F = Focus
    I = Inspire
    G = Goals
    H = Health
    T = Tenacity

     

    broken image

    Business Strategy : COVID

    Successful business are Nimble and Adaptable. They see challenges and obstacles and react fast to it. A Visionary Boss will see the Clear Sky after the Storm and plan for Fast Recovery. Is the Cup Half Empty or Half Full ? Your Perspective will shape your Thinking, and your Thinking will drive your Actions. And your Actions will drive the Results.

    How to Steer and Strengthen your business during this Crisis:

     

    C = Consolidate (your business)
    O = Opportunities (you will get this period)
    V = Value Creation (to enhance how you serve your customers)
    I = Innovation (on your products, services and business model)
    D = Decisive Actions (to do things that is IMPORTANT for the future)

  • Workshop Time Table

    Programme for the Day

    8.30am | Registration & Networking Breakfast

     

    9.00am | Opening Address by UOB-SMU AEI

     

    9.10am | Session Kickoff

     

    9.15am | Market Strategy Outlook 2020

     

    10.30am | Short Break

     

    10.45am | Business Sharing

    + Updates on ITM (Lifestyle & Retail)

     

    11.15am | Digital Marketing Trends of Year 2020

     

    11.45am | Panel Discussion

     

    12.15pm | Launch of SME Challenge

     

    12.30pm | End of Event / Lunch Reception

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  • Our Distinguished Speakers

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    Mr Joseph Lee

    Founder
    SME Challenge

    Launch of SME Challenge @ SMU

    Joseph started the SME Challenge with the mission to help as many SMEs as he can to develop the core capabilities that will help them compete better in a globalized economy.

     

    As a Practising Management Consultant, Joseph has been helping SMEs grow their business through a Consulting Project approach. He realizes that many SMEs just could not afford the consultancy fees to help them transform their business and remains stuck or stay at Status Quo.

     

    He has designed a Roadmap to help SMEs transform their business and improve their performance with the SME Challenge STAR SME Methodology.

    Joseph will share about the SME Challenge, the STAR SME Framework and how SMEs can leverage on it to grow their business. He will also kick off the SME Challenge @ SMU Program.

     
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    Josephine Thang
    General Manager

    Yellow Pages Pte Ltd

    Market Strategy Outlook 2020

    Josephine is currently the General Manager of Yellow Pages Pte Ltd, an online directory and digital marketing company. She is a recipient of premier awards and accolades. Distinction of leading large operations/projects across geographies. Propelling sales & marketing of multiple technological products.

     

    An experienced global business leader, Josephine’s career has taken her around the world with high profile brands including Seagate, IBM, Hitachi, HP and Apple. She has deep experience in enabling business transformation, establishing innovation and deliver breakthrough strategies for new product launch worldwide.

     

    Josephine’s curiosity and fascination with what is important to people has shaped her determination to build high performance organizations that make a difference to people’s lives. She is a dynamic leader channelizing energy of cross-functional teams towards action and results.
     

    Josephine will share how you can grow your business with Digital Marketing. She will use Case Study and sharing on how you can boost your sales with online marketing strategies and tactics.

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        Mr R. Dhinakaran

        Managing Director
        Jay Gee Group

        Business Sharing + Updates on ITM (Lifestyle & Retail)

        Jay Gee Group represents and markets some of the leading international names in lifestyle and apparel. It’s Brands Empire covers top brands in Healthcare, Children’s Wear and Fashion. You will be familiar with its brands like Levis, Aldo, TM Lewin, Holland & Barrett and cool brands for children’s wear like Nike Kids, Timberland Kids etc. It is one of the region’s leaders in the representation and development of branded lifestyle products.


        Mr Dhinakaran shares with us that the success did not just happen overnight. You have to be ever ready to seize opportunities in a sea of continuing change. What can you do to thrive in Challenging Times ?

        Mr Dhinakaran will be sharing on new and upcoming developments that will impact the ITM Lifestyle Clusters as well as updates and insights for the Retail industry.

        He will also share on the big secret behind Jay Gee Group huge success, which is simply this: a dash of innovation and commitment to quality, mixed with dedicated service and integrity, in a caring highly motivating and rewarding corporate culture.

        Come join us in this session and learn from him the Secrets of his Success and how to navigate 2020 with the core values of Innovation, Dedication, Integrity and People Empowerment.

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        Mr Ng Tiong Gee

        Chairman
        Yellow Pages Pte Ltd

        Digital Marketing Trends of Year 2020

        For fifty years YP has been helping small businesses make their presence visible to their potential customers. It was a single source for consumers to find all kinds of services and products. YP 2.0 still fulfills the same function but through online Digital Marketing. The Digital Yellow Pages team comprised of a group of Technology, Marketing, Product and Creative content team to help SMEs make their presence known online and be found when their potential customers is looking for their category of product.​

        Tiong Gee will be sharing with us the digital marketing trends of 2020. How the creative use of Digital Marketing can help SMEs increase their business and compete effectively with larger companies. He will also demonstrate use cases of both B2B and B2C business and how Yellow Pages are helping them win the competition.

        Programme for the Day

        8.30am | Registration & Networking Breakfast

         

        9.00am | Opening Address by UOB-SMU AEI

         

        9.10am | Session Kickoff

         

        9.15am | Market Strategy Outlook 2020

         

        10.30am | Short Break

         

        10.45am | Business Sharing

        + Updates on ITM (Lifestyle & Retail)

         

        11.15am | Digital Marketing Trends of Year 2020

         

        11.45am | Panel Discussion

         

        12.15pm | Launch of SME Challenge

         

        12.30pm | End of Event / Lunch Reception

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      • Our Distinguished Speakers

        broken image

        Mr Joseph Lee

        Founder
        SME Challenge

        Business Transformation Expert

        Joseph started the SME Challenge with the mission to help as many SMEs as he can to develop the core capabilities that will help them compete better in a globalized economy.

         

        As a Practising Management Consultant, Joseph has been helping SMEs grow their business through a Consulting Project approach. He realizes that many SMEs just could not afford the consultancy fees to help them transform their business and remains stuck or stay at Status Quo.

         

        He has designed a Roadmap to help SMEs transform their business and improve their performance with the SME Challenge STAR SME Methodology.

        Joseph will share about the SME Challenge, the STAR SME Framework and how SMEs can leverage on it to grow their business. He will also kick off the SME Challenge @ SMU Program.

         
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        Josephine Thang
        General Manager

        Yellow Pages Pte Ltd

        Digital Transformation Expert

        Josephine is currently the General Manager of Yellow Pages Pte Ltd, an online directory and digital marketing company. She is a recipient of premier awards and accolades. Distinction of leading large operations/projects across geographies. Propelling sales & marketing of multiple technological products.

         

        An experienced global business leader, Josephine’s career has taken her around the world with high profile brands including Seagate, IBM, Hitachi, HP and Apple. She has deep experience in enabling business transformation, establishing innovation and deliver breakthrough strategies for new product launch worldwide.

         

        Josephine’s curiosity and fascination with what is important to people has shaped her determination to build high performance organizations that make a difference to people’s lives. She is a dynamic leader channelizing energy of cross-functional teams towards action and results.
         

        Josephine will share how you can grow your business with Digital Marketing. She will use Case Study and sharing on how you can boost your sales with online marketing strategies and tactics.

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            Elinor Oliva
            Regional Field Marketing Manager (SEA)

            WatchGuard Technologies, Inc.

            Cyber Security Expert

            An IT Marketing Manager with more than 12 years of IT working experience in business development/business strategy planning, sales management, direct and channels sales, a department head with strategic, people and P&L responsibilities.

             

            Proven 8 years background in product management, development of creative briefs, advertising, creation of in-house and corporate promotions, corporate sales, account/vendor management, end-user enablement, solution/technical sourcing, partner alliance and customer management


            Strong experience providing sales and marketing strategies, gained via working in different environments. A team player and an effective problem solver with ability to work under pressure in a fast paced multi-cultural environment. Excellent client and partner relationship management skills and is able to communicate at all levels.

            Elinor will share how you can Protect your business with Proper Cyber Security Best Practices. She will use Case Study and sharing on how you can manage your staff when they work remotely.

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            Mr Ng Tiong Gee

            Chairman
            Yellow Pages Pte Ltd

            Digital Marketing Transformation Road Map

            For fifty years YP has been helping small businesses make their presence visible to their potential customers. It was a single source for consumers to find all kinds of services and products. YP 2.0 still fulfills the same function but through online Digital Marketing. The Digital Yellow Pages team comprised of a group of Technology, Marketing, Product and Creative content team to help SMEs make their presence known online and be found when their potential customers is looking for their category of product.​

            Tiong Gee will be sharing with us the Digital Marketing Transformation Road Map. How the creative use of Digital Marketing can help SMEs increase their business and compete effectively with larger companies. He will also demonstrate use cases of both B2B and B2C business and how Yellow Pages are helping them win the competition.