Fraser believes great salespeople are developed the same way as great athletes - with a blend of raw talent and consistently excellent training. He has 32 years of sales and sales management experience in the UK and Singapore. His journey from the ground up, through self education and Steve Schiffman's training, brings a humble and unique aspect to his consultancy.

Fraser has a genuine and unique love for salespeople, rooted in his father’s selling career spanning over 50 years. His passion is to reduce the pressure they face, increase their turnover and empower them to work in a scalable, secure model.

Fraser believes in trust - building a personal connection, offering high-quality, relevant, accessible advice. He embodies the values of his company through leading an active, healthy lifestyle. He participates in triathlons and biking competitions, where he has achieved 5th in the world in his age category in 2013.

Selling in the 21st century is getting both easier and tougher. There are many reasons for this. Ranging from culture changes, behaviour changes, technology, expectations, sales cultures etc. The main thing to accept is that the world is changing and that we need to adapt. So the big question is, how do we use the changes to help us scale?