Joseph started the SME Challenge with the mission to help as many SMEs as he can to develop the core capabilities that will help them compete better in a globalized economy.

As a Practising Management Consultant, Joseph has been helping SMEs grow their business through a Consulting Project approach. He realizes that many SMEs just could not afford the consultancy fees to help them transform their business and remains stuck or stay at Status Quo.

He has designed a Roadmap to help SMEs transform their business and improve their performance with the SME Challenge STAR SME Methodology.

Joseph will share about the SME Challenge, the STAR SME Framework and how SMEs can leverage on it to grow their business. He will also kick off the SME Challenge @ SMU Program.

Josephine is currently the General Manager of Yellow Pages Pte Ltd, an online directory and digital marketing company. She is a recipient of premier awards and accolades. Distinction of leading large operations/projects across geographies. Propelling sales & marketing of multiple technological products.

An experienced global business leader, Josephine’s career has taken her around the world with high profile brands including Seagate, IBM, Hitachi, HP and Apple. She has deep experience in enabling business transformation, establishing innovation and deliver breakthrough strategies for new product launch worldwide.

Josephine’s curiosity and fascination with what is important to people has shaped her determination to build high performance organizations that make a difference to people’s lives. She is a dynamic leader channelizing energy of cross-functional teams towards action and results.
 

Josephine will share how you can grow your business with Digital Marketing. She will use Case Study and sharing on how you can boost your sales with online marketing strategies and tactics.

Jay Gee Group represents and markets some of the leading international names in lifestyle and apparel. It’s Brands Empire covers top brands in Healthcare, Children’s Wear and Fashion. You will be familiar with its brands like Levis, Aldo, TM Lewin, Holland & Barrett and cool brands for children’s wear like Nike Kids, Timberland Kids etc. It is one of the region’s leaders in the representation and development of branded lifestyle products.

Mr Dhinakaran shares with us that the success did not just happen overnight. You have to be ever ready to seize opportunities in a sea of continuing change. What can you do to thrive in Challenging Times ?

Mr Dhinakaran will be sharing on new and upcoming developments that will impact the ITM Lifestyle Clusters as well as updates and insights for the Retail industry.

He will also share on the big secret behind Jay Gee Group huge success, which is simply this: a dash of innovation and commitment to quality, mixed with dedicated service and integrity, in a caring highly motivating and rewarding corporate culture.

Come join us in this session and learn from him the Secrets of his Success and how to navigate 2020 with the core values of Innovation, Dedication, Integrity and People Empowerment.

For fifty years YP has been helping small businesses make their presence visible to their potential customers. It was a single source for consumers to find all kinds of services and products. YP 2.0 still fulfills the same function but through online Digital Marketing. The Digital Yellow Pages team comprised of a group of Technology, Marketing, Product and Creative content team to help SMEs make their presence known online and be found when their potential customers is looking for their category of product.​

Tiong Gee will be sharing with us the digital marketing trends of 2020. How the creative use of Digital Marketing can help SMEs increase their business and compete effectively with larger companies. He will also demonstrate use cases of both B2B and B2C business and how Yellow Pages are helping them win the competition.